LIMITED EARLY ACCESS SEATS AVAILABLE

LAUNCH STUDIO

KICKSTARTER MasterClass

A step-by-step online training program on how to successfully launch products using crowdfunding, featuring proven tools from our unmatched team of experts.

Raise funds and build community by crowdfunding your product launch.

Raise funds and build community by crowdfunding your product launch.

Raise funds and build community by crowdfunding your product launch.


Raise funds and build community by crowdfunding your product launch.

  • Learn from people with deep crowdfunding experience
  • ​Discover how to build long-term value with your campaign
  • ​​Master crowdfunding at your own pace and online
  • Learn from our video lessons, workbooks, and guides 
  • Use our templates to plan and launch your own campaign
  • Ask questions to instructors via exclusive community forum

Our online masterclass has everything you need to plan, develop, and run successful campaigns

Divided into six self-paced modules that unfold over four weeks

Get started 

  • Learn how a crowdfunding campaign works and the opportunities it provides
  • ​Align your crowdfunding campaign with your product development efforts
  • How to get the most out of our masterclass

Establish a solid foundation

  • Set a clear purpose for your campaign
  • ​Build a team with the skills to succeed
  • ​Develop personas to help you build your audience
  • Set your funding goal smartly

Craft a compelling story
  • Craft a narrative that persuades your audience
  • ​Entice prospects with a compelling campaign video
  • Bring all aspects of your campaign to life with compelling images
  • ​​Develop offers that maximize your funding potential

Build marketing and PR efforts

  • Create a marketing plan that drives impact
  • ​Set-up the infrastructure to support your marketing efforts
  • ​Use digital advertising to build a list and drive pledges
  • ​Engage media and influencers to gain exposure

Run a strong campaign

  • Plan for a strong launch and continued momentum
  • ​Optimize marketing efforts and scale it’s impact
  • ​Intelligently set your campaign duration and launch date
  • ​Keep backers engaged and informed

Transform Backers into Advocates 
  • ​Maximize payment collection 
  • Choose the right tool to support fulfillment 
  • ​Manage backers expectations proactively
  • Establish post-funding sales channels 

Proven track record of success

Here is what creators have to say about our team of instructors:

" To help creators successfully launch products using crowdfunding, we created and packaged together all the tools I wished we had during my time at Kickstarter "

Julio Terra, former Head of Design & Technology Outreach at Kickstarter


For creators with more than just an idea

Launch Studio was designed for individual creators, design studios, startups and independent businesses. 

Whether you aim to raise tens of thousands, or several millions of dollars, our curriculum will help you maximize your raise and nurture relationships with your product’s early adopters.

You're a good fit for Launch Studio if you are...

  • Planning to use crowdfunding to launch your new product
  • ​Launching a product in the next two to eight months
  • Ready to invest the time and effort required to succeed
  • ​On track to have functional prototypes ready a month prior to launch

“Working with Oscar was critical to our success. We brought the product and he brought the insights that helped our ideas fly. On average, our campaigns overfund by 720%. That's no accident. It's the result of a great collaboration.“

MATT JOHNSON, CEO BARE CONDUCTIVE

Apply for Early Access

Early Access participants will enjoy exclusive access to our founders through weekly AMA webinars, and community forum discussions, a deeply discounted tuition, and the opportunity to help us fine-tune the course — your feedback will help make something great, even better.  

Here is how the application process works 

  • Fill out a short application. You’ll share about what you’re working on.
  • We’ll host weekly livestream with qualified candidates to answer your questions
  • If you are a good fit we’ll offer you a spot, and we hope you’ll take it.
  • Masterclass will open on June 29 for participants enrolled in Early Access program
Apply for Early Access

Early Access participants will enjoy exclusive access to our founders through weekly AMA webinars, and community forum discussions, a deeply discounted tuition, and the opportunity to help us fine-tune the course — your feedback will help make something great, even better.  

Here is how the application process works 

  • Fill out a short application. You’ll share about what you’re working on.
  • Join a discovery call. We’ll explore your priorities and where you need support.
  • If you are a good fit we’ll offer you a spot, and we hope you’ll take it.
  • Masterclass will open on June 29 for participants enrolled in Early Access program

Launching products through crowdfunding takes a lot of work but can be well worth the effort. Launch Studio will help you make the most of it


Meet your instructors

We curated an outstanding team with deep real-world experience across all the areas of expertise required to successfully launch products through crowdfunding.

Founder of Daly, a comms and marketing consultancy, and known as the industry’s “Crowdsourceress,” Alex has launched groundbreaking crowdfunding campaigns for MIT Media Lab inventors, Pentagram partners, and forward-thinking brands like Freitag. In 2017, she authored "The Crowdsourceress", a definitive guide for raising money and awareness through crowdfunding. Alex is a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events. 

Designer of objects, illustrator of ideas, and facilitator of creativity, Craighton's work can be found in the permanent collection of the Art Institute of Chicago. He was the first designer to bring a product to life on Kickstarter, and taught young designers how to use crowdfunding to support an independent design practice at the University of Illinois at Chicago. Craighton’s design practice is focused on Manual, a home goods brand that creates products for slow living.

Creative director, marketing strategist and entrepreneur with experience launching and scaling products and communities. In 2015, Daniel co-founded a hardware company that was recognized on the list of Best inventions of 2016 by Time Magazine. As their CMO, he raised over $2 million across four product launches on Kickstarter. Daniel currently serves as COO of Launch Studio, and expert advisor to the world's largest innovation fund, the Horizon 2020 European Commission. 
Strategist, advisor and entrepreneur who coaches designers, creative studios, startups and businesses on how to launch products and build communities. For several years, Julio led the Design & Technology Outreach team at Kickstarter. This team is responsible for searching the globe for creators who are working on innovative and noteworthy products, and helping these creators succeed on Kickstarter and beyond. Julio serves as CEO of Launch Studio. 

Digital marketing and advertising consultant with deep expertise in Facebook and Instagram advertising, conversion rate optimisation and email marketing. James previously led the marketing team at Blazon Agency in London. There he worked on crowdfunding and e-commerce campaigns for a wide range of clients, from startups – including Pillo, Wonder Machines and Evelyn & Bobbie – to large enterprises – such as Sony and Absolut.

Product designer and entrepreneur who works with startups, businesses and creative studios to turn their projects into products. As the co-founder and director of Sidekick, Oscar has helped over 20 creators launch products on Kickstarter. Through his studio, he has launched six of his own products through crowdfunding, and provides product design services informed by his thoughtful perspective on our cultural and economic systems. 

Explore the curriculum 

Over 30 video lessons that provide detailed instructions on how to plan, develop and run product-launch campaigns. Coupled with more than 40 workbooks, templates and guides bundled into kits that will empower you to apply the tactics and strategies we cover. 

Sample our lessons


WHAT IS CROWDFUNDING?
GETTING STARTED

Crowdfunding is known as a powerful way to raise money to bring products to life. It has been embraced by independent creators, design studios, startups, and small and medium-sized companies. More recently, even multinational enterprises have begun to adopt it.

WHAT IS CROWDFUNDING?
GETTING STARTED

Crowdfunding is known as a powerful way to raise money to bring products to life. It has been embraced by independent creators, design studios, startups, and small and medium-sized companies. More recently, even multinational enterprises have begun to adopt it.

Answers to common questions

What are the benefits of Early Access?
Early Access participants will enjoy exclusive access to our founders through weekly AMA webinars, and community forum discussions, a deeply discounted tuition, and the opportunity to help us fine-tune the course, your feedback will help make something great, even better.  
When does the Kickstarter Masterclass start?
The Kickstarter Masterclass will start on Monday, June 29th. All Early Access participants will gain access to the course on the same day. 
When does the Early Access program enrollment period end?
We will accept creators into the program until Sunday, June 28th, the day before Early Access participants gain access to the masterclass. We do have a limited number of seats available, if all spots become taken then we will close enrollment at an earlier date.

Sign-up for an Exclusive Preview

Subscribe to our newsletter and you’ll get a sneak peek at two lessons from the Kickstarter Masterclass. You’ll also receive on-going updates about the course, and tips from our contributors.

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